Privacy Notice
Privacy Notice
Last updated: 01 February 2026
Flag and Lace Ltd (trading as Flag & Lace) operates this website and online store (together, the “Services”). We use the Services to offer our products, process orders, and provide a smooth shopping experience.
This Privacy Notice explains what personal information we collect, how we use it, who we share it with, and the rights you have when you visit our website, make a purchase, or contact us.
If there is any conflict between our Terms of Service and this Privacy Notice, this Privacy Notice applies when it comes to personal information.
By using our Services, you confirm that you have read and understood this Privacy Notice.
1. What Personal Information We Collect
When we say “personal information”, we mean information that identifies you or can reasonably be linked to you. This does not include information that has been anonymised or cannot be linked back to you.
Depending on how you interact with us, we may collect the following types of personal information:
- Contact details – such as your name, email address, phone number, billing address and delivery address
- Payment information – such as payment method, transaction details and payment confirmation (payments are processed securely by our payment providers; we do not store full card details)
- Account information – such as login details, preferences and settings if you create an account
- Order and transaction information – including items viewed, added to cart or purchased, returns and order history
- Communications – information you provide when you contact us, such as customer support messages or emails
- Device and technical information – such as IP address, browser type, device identifiers and network information
- Usage information – how you browse and interact with our website, including pages viewed and actions taken
2. Where We Get Personal Information From
We collect personal information from the following sources:
- Directly from you when you place an order, create an account, contact us or otherwise provide information
- Automatically when you use our website, through cookies and similar technologies
- From our service providers, such as Shopify, payment processors and delivery partners
- From third parties that support our advertising and analytics, where permitted by law
3. How We Use Your Personal Information
We use your personal information for the following purposes:
Providing and improving our Services
- To process payments and fulfil orders
- To manage accounts, returns and exchanges
- To arrange shipping and delivery
- To remember your preferences and improve your shopping experience
- To understand how our website is used and make improvements
Marketing and advertising
- To send marketing emails or messages (where permitted by law)
- To show relevant ads on platforms such as Instagram and Facebook
- To measure how effective our advertising campaigns are
Customer support and communication
- To respond to enquiries and provide support
- To keep you updated about your orders or account
Security and fraud prevention
- To keep our website secure
- To prevent fraud, misuse or unauthorised access
Legal and regulatory reasons
- To comply with legal obligations
- To respond to lawful requests from authorities
- To protect our rights, customers and business
4. Cookies and Similar Technologies
We use cookies and similar technologies to make our website work properly, understand how visitors use it, and support our marketing.
Cookies are small text files stored on your device when you visit a website.
Types of cookies we use
Strictly necessary cookies
These cookies are essential for the website to function. They support features such as checkout, account login and security. These cookies cannot be switched off.
Analytics cookies
With your consent, we use Google Analytics to understand how visitors use our website, such as which pages are viewed and how users move around the site. This helps us improve our website and shopping experience.
Google Analytics uses cookies and similar technologies and is only used where you have given your consent. You can withdraw your consent at any time through your cookie settings.
Marketing and advertising cookies
With your consent, we use marketing cookies to understand how visitors interact with our website and to show relevant ads on other platforms.
This includes the Meta (Facebook) Pixel, which helps us:
- Measure website activity and conversions
- Understand which ads lead to purchases or other actions
- Show more relevant ads on Meta platforms such as Facebook and Instagram
Meta may combine this information with data it already holds about you, in line with its own privacy practices.
Your choices and consent
When you first visit our website, you will see a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your cookie preferences
Marketing and advertising cookies (including Meta Pixel) are only used if you give your consent.
You can change or withdraw your consent at any time using the cookie settings link on our website or by adjusting your browser settings.
5. How We Share Personal Information
We may share your personal information in the following situations:
- With Shopify, which hosts our store and provides checkout and technical services
- With service providers such as payment processors, delivery companies, IT providers and analytics partners
- With advertising partners, including Meta, where you have given consent
- With third parties at your request, such as delivery partners
- Within our corporate group, where applicable
- In connection with a business transaction, such as a merger or sale
- When required by law, or to protect our rights, customers or Services
We do not sell personal information for money.
6. For Users in the United States
If you live in certain U.S. states, including California, you may have the right to opt out of the sale or sharing of personal information for targeted advertising.
While we do not sell personal information, the use of marketing cookies (such as Meta Pixel) may be considered “sharing” under some U.S. privacy laws.
You can opt out at any time by adjusting your cookie preferences or contacting us.
We do not use or disclose sensitive personal information in a way that would require offering a right to limit its use under applicable U.S. laws.
7. Children’s Information
Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
8. How Long We Keep Your Information
We keep personal information only for as long as needed to:
- Provide our Services
- Meet legal or tax requirements
- Resolve disputes or enforce our policies
For example:
- Order and transaction records are kept for legal and accounting purposes
- Marketing data is kept until you withdraw consent
- Account data is kept until the account is closed
9. Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Receive a copy of your information
- Object to or restrict certain processing
- Withdraw consent at any time
- You will not be treated unfairly for exercising your rights.
To protect your privacy, we may need to verify your identity before responding.
10. Our Legal Bases for Processing (UK & EU)
Under UK and EU data protection laws, we rely on the following legal bases:
- Contract – to process orders and provide Services
- Legal obligation – to meet legal and tax requirements
- Legitimate interests – to protect our business, prevent fraud and improve our Services
- Consent – for marketing and advertising cookies, including Meta Pixel
You can withdraw consent at any time.
11. International Transfers
Your personal information may be stored or processed outside your country. Where required, we use approved safeguards such as Standard Contractual Clauses to protect your information.
12. Changes to This Privacy Notice
We may update this Privacy Notice from time to time. Any changes will be posted on this page and the “Last updated” date will be revised.
13. Contact Us
If you have questions about this Privacy Notice or would like to exercise your rights, please contact us:
Email: info@flagandlace.com
Address: Flag and Lace Ltd, 124 City Road, London, EC1V 2NX, United Kingdom